Creative Ways To Market Your Franchise

Babz and I are delighted with how Romp n’ Roll’s brand and curriculum has developed over the past ten years.

We also love expanding Romp n’ Roll’s successful concept, and strategic marketing is a critical step in our process.

As Director of Marketing, Trish Gibbs, explains. “Our marketing initiatives strengthen the brand—both locally and on the corporate level.”

And yet, to be a successful in any franchise, you must take an active role in creatively marketing your own businesses.

For instance, at Romp n’ Roll, we provide our franchisees with marketing guidance and a foundation for success. But as Trish points out, it’s those who build upon that guidance and support “that reap the most rewards.”

Here are a few suggestions to creatively market your franchise and recruit customers:

Referral Program

People trust the advice and recommendations of friends and family more than anything else. In fact, a recent Harris poll found that more than 80% of American consumers seek peer recommendations.

If existing customers love what you’re doing, they’ll sing your praises to their peers. They become organic brand ambassadors. Why not reward them with a referral program as they help you market your franchise?

For instance, at Romp n’ Roll, when a parent brings in a new member, some franchisees offer that parent a small discount on membership.

If your franchise is not membership-based, reward brand ambassadors with swag, gift certificates, or some other incentive.

Leverage the Power of Social Media

Social media is an excellent tool to market your franchise while building and promoting your brand.

Interacting with existing and potential customers on social media engages not only them—but their social networks as well.

Yet, to really put it to work for your business, you have to stay active and relevant.

Here are some ideas to get you started:

  • Promote your social media sites everywhere you can: at your facility, in print, on your website, etc.
  • Encourage customers to like, follow, comment, post pictures, and even write reviews.
  • Run contests that encourage customers to post content (i.e., pictures, tips, etc.)
  • Create and integrate themes into your posts (holidays, social causes, seasonal, etc.)
  • Come up with a few branded hashtags to use. Also, encourage customers to use them to tag any posts they make about your business.
  • Become a trusted source and depository of information in your industry. For instance, at Romp n’ Roll, franchisees offer helpful tips, solicit opinions, and post information that interests parents of young children.

Make a commitment to being active and responsive to people on social media. You will market your franchise and build your business while developing a community-minded reputation.

Partner with Local Businesses

There are many ways and mutually-beneficial reasons to partner with businesses in your community.

Local businesses are the backbone of any community. They are also where your existing and future customers shop, dine, work, play, and socialize.

Research your community. What are the businesses where your target market spends money? Relaxes? Spends time with their families? These are the businesses to form alliances with.

  •         Affiliate Programs: Approach a few popular establishments where your demographic frequents. Try to interest them in an affiliate program where they are compensated for new customers they send your way. Tip: At Romp n’ Roll, key business partners are typically children’s clothing stores, pediatrician offices, daycare centers, etc.
  •         Corporate Discounts: Offer a special group rate for employees of local businesses that enroll at your facility. Or, for non-subscriber based businesses, offer group discounts. Present your offer to local businesses yourself and also encourage existing or potential customers to recruit colleagues themselves.
  •         Local Events: Local events are a great way to market your franchise. Along with getting involved in already-established community events, try starting your own. Or, hold a charitable or seasonal event. Solicit local businesses to participate and reap the rewards of cross promotion and community awareness.

Thinking Outside the Box

These are just a few suggestions to get your creative juices flowing.

With a little creativity and some hard work, you will turn your dreams into realities!

Check out how Romp n’ Roll North Raleigh makes it easy for customers to post great customer reviews on their Facebook page.

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Michael Barnett, Co-Founder and CEO of Romp n’ Roll

Michael Barnett

Michael Barnett is the Co-Founder and CEO of Romp n’ Roll.  In addition to leading the Romp n’ Roll management team, Michael is an active member of the International Franchise Association, the National Association for the Education of Young Children, and serves on the Board of Directors for Connor’s Heroes and Juniata College Center for Entrepreneurial Leadership. He and his wife, Babz, were featured on the first season of ABC-TV’s “Shark Tank“.

5 Things To Know About Business Before Buying A Franchise

For many, owning a business equals freedom to be your own boss, do something you’re passionate about, and having limitless earning potential.

Yet, for some, the uncertainty and risk of building a business from the ground up is intimidating. Therefore, the prospect of buying a franchise seems to offer these folks a clearer path to successful business ownership.

Franchise ownership offers support, a proven business model/brand, training, mentorship, and networking power.

Still, there are many things to deliberate before buying a franchise.

What is the demand for the product or service? Is the industry growing? How much competition does the brand face? Do you have the right personality for this business?

Of course, there are also many monetary considerations that a trusted financial advisor can help sort out. In the meantime, here are five things you should know about business before purchasing a franchise.

#1: What Makes Buying a Franchise a Good Investment

I am often asked the question, “Is buying a franchise a good investment?” Of course, I strongly believe that investing time and money in the right franchise is.

First of all, it’s important to determine ROI on traditional investments (stocks, bonds, etc.) and franchise investments differently.

Simply stated, for traditional investments, any dividends, earnings or appreciation on your capital investment can be considered ROI.

However, determining ROI for your franchise is more complex. Franchisees are much more actively involved, and there is non-monetary compensation to consider. This is referred to as soft benefits.

First, let’s look at your costs. You’ve got the hard costs of your capital investment. That’s the easy part. Next, if you are actively running the franchise, you need to assign a cost for your time and expertise.

Measuring those costs against profits isn’t limited merely to financial gains, however. Unlike cut-and-dry traditional investments, you need to factor in things that are hard to quantify.

For instance, what is the value of pursuing a life-long dream of entrepreneurship? Can you monetize personal and professional development? What is the dollar equivalency of using your passion and talents on things that are important to you? Can you put a price tag on spending extra time with family once your business is up and running successfully?

The right franchise will turn profits, while providing its owner priceless wealth of a life lived on their own terms.

#2: The Franchise Registry

Many franchisees need to finance their purchase. The best franchisors will be able to help make the process easier and less stressful on their potential franchisees.

It starts by being listed with the Franchise Registry. This organization “validates that a franchise is an existing and thriving company.”  

It also connects lending institutions to validated franchises and their franchisees, providing support and services.

Finally, many franchises listed with the SBA Franchise Registry also have a pre-approved business concept. This means that potential franchisees will get expedited processing on loan applications.

#3: Starting Up Debt-Free

Did you know that many people use retirement funds to start a business or buy a franchise?

401(k) Business Financing, or Rollovers for Business Startups (ROBS) offers an alternative to loans, with no risk to home equity.

ROBS also allows you to use all or part of your IRA or 401(k) funds without taking a taxable distribution.

This option works for many franchisees that want to leverage their retirement funds to start out debt free. It eliminates any loan interest payments and offers the potential to make money faster.

While this option has been available to many entrepreneurs since the ERISA Act of 1974, not everyone is aware of it.  

However, some franchisors have alliances with financial institutions that advise and help facilitate this process for potential franchisees. For instance, Romp n’ Roll has partnered with Guidant Financial. These financing experts have helped many in the Romp n’ Roll network fund their franchise purchase with retirement savings.

The best part is, with no early withdrawal fee or tax penalties, entrepreneurs can continue to save for retirement.

#4: A Word About Fees

Although all franchises are structured differently, here are a few standard fees potential franchisees should know about:

  • Franchise Fee. This is the one-time charge to join the franchise system and use the brand
  • Royalties. Franchisees pay either a fixed amount or a small percentage on gross sales. This royalty is paid to the franchisor on a routine basis. It allows you to continue using the brand and stay in the franchise system. It also helps franchisors fund their staff and provide support services for its franchisees.
  • Advertising Contribution. The franchisor usually charges a nominal percentage for advertising. This money is used to promote the brand, create marketing material, place advertisements, and more.

All terms should be clearly specified in the franchising contract.

#5: No One-Size-Fits-All

Opening a business under any circumstances can be difficult.

While there are no guarantees, some sources cite franchises as being more successful and less risky than independent startups.

To be sure, becoming a franchisee can cut down or eliminate many start-up headaches and risks.

And yet, franchise ownership is not for everyone. It’s a very individual decision.

It’s important to do some soul searching and a lot of research. Put yourself mentally in different scenarios to see where you will feel most comfortable and perform your best.

If you are leaning towards a franchise, thoroughly examine their Financial Disclosure Document. It is in both the franchisee’s and the franchisor’s best interest to find a great match.

Bringing It All Together

Buying a franchise is more than a business decision. It’s a life decision which requires passion, dedication, and the right combination of skills and personality to match the brand.

Learn what makes Romp n’ Roll an attractive business model for franchisees.

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Michael Barnett, Co-Founder and CEO of Romp n’ Roll

Michael Barnett

Michael Barnett is the Co-Founder and CEO of Romp n’ Roll.  In addition to leading the Romp n’ Roll management team, Michael is an active member of the International Franchise Association, the National Association for the Education of Young Children, and serves on the Board of Directors for Connor’s Heroes and Juniata College Center for Entrepreneurial Leadership. He and his wife, Babz, were featured on the first season of ABC-TV’s “Shark Tank“.

Why Kids Need More Than Just A Playground

Romp n’ Roll strives to educate and develop children beyond the playground.

Don’t get me wrong—playgrounds are great. Kids need to play, run, climb and explore. In fact, these are just some of the physical activities that are built into our themed gym programs.

However, we take our curriculum several steps further. Through careful research and development, we have created an immersive experience for young kids that advance both their mental and physical development.

How do we do it?

As we like to say, Romp n’ Roll is “where art meets science.” Let’s look at what that means, one of our strategies to implement it, and how that differentiates us in the childhood activity industry.

How Does Art Meet Science?

With our approach to childhood development, when a child is playing, they are also learning. The fun (Art) and the learning (Science) work in tandem.

We have created this Art-Meets-Science curriculum very carefully. And, specifically— for our target demographic of kids 3 months to 5 years old.

Did you know that the first 5 years of a child’s life is when their brains develop most rapidly? It is a time of swift linguistic, social, emotional, cognitive and motor development.

A child’s brain is dramatically shaped by everything they see, touch, taste, smell, and hear (especially up to age 3). These things affect how the brain will think, feel, learn, and control physical movement.

All of our activities—physical, artistic, cognitive—are designed to target essential skills and knowledge for the development of the whole child.

Kids will naturally explore, experiment, and make a mess. Romp n’ Roll’s science-based strategy leverages that organic sense of wonder. With the help of their parents and staff, children are encouraged and guided towards observations, discoveries, and little “experiments.” This is how they will learn and grow most effectively.

The sneaky part is, our activities are fun! So, kids are just having fun and not even aware they are learning.

Romp n’ Roll’s Theme? Fun!

There’s a lot of research that goes into our curriculum. Part of what we’ve learned is that building our curriculum around weekly themes provides variety and continuity.

For instance, our mascot Rompy introduces each week’s theme through stories and sing-a-longs. That theme is carried through in our gym and art activities, science experiments, dance classes, and more.

Our themes provide a vehicle for the skills and knowledge we focus on each week. Kids become thoroughly absorbed, which helps them learn how to concentrate. These skills, which we develop in an informal and fun setting, will help later when they enter formal education.

The variety in our themes and activities targets sensory perception which, in turn, stimulates and develops a young child’s capacity to learn and do.

A Unique Experience in Childhood Development

When Babz decided to stay home with our daughter Emma, she became an aficionado of our community’s childhood activities. She discovered there were individual playgrounds, gyms, art studios, dance centers and preschools.

These were like individual pieces to the puzzle that Babz and I wanted to solve for our children, as well as others. Romp n’ Roll was born out of that desire for a comprehensive childhood development center.

It’s like what one of our parents, Jeff Palmer said: “It’s different in the way that we can come to one place and get everything we want to do all at once. You can come here and get some exercise, you can sing and dance, and do art all in one place.”

Thanks, Jeff. We couldn’t have said it any better.

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Michael Barnett, Co-Founder and CEO of Romp n’ Roll

Michael Barnett

Michael Barnett is the Co-Founder and CEO of Romp n’ Roll.  In addition to leading the Romp n’ Roll management team, Michael is an active member of the International Franchise Association, the National Association for the Education of Young Children, and serves on the Board of Directors for Connor’s Heroes and Juniata College Center for Entrepreneurial Leadership. He and his wife, Babz, were featured on the first season of ABC-TV’s “Shark Tank“.

Should You Buy A Franchise On Your Own Or With A Partner?

Successful Romp n’ Roll franchise owners come from all walks of life—with different strengths, backgrounds and skillsets.

Yet, they all share certain characteristics: passion, people skills, entrepreneurial spirit, networking, and multitasking.

The best candidates are those with both a “head and heart.” This means the ideal franchisee has a passion for early childhood development and business or entrepreneurial experience.

It’s great if one individual possesses this perfect mixture of head and heart. This isn’t always the case, however.

In some cases, it makes sense for a Romp n’ Roll franchise to be co-owned by couples, partners, or friends with different, but complimentary skills and backgrounds.

As with any business partnership, there are upsides and downsides.

If you are considering buying a Romp n’ Roll franchise with a partner, read on.

The Upsides of Having a Franchise Partner

Complimenting Partnerships

Sometimes, “two heads are better than one.”

Perhaps there is a potential franchisee who has early education experience. However, he or she may need the business acumen of a trusted partner. Or vice versa.

By joining forces, the two can sometimes create a perfect “marriage” of skills and background necessary to make their Romp n’ Roll business a success.

This is exactly the case for Romp n’ Roll franchisees Stacey Centurelli and Meredith Myers.

Meredith (a K-to-5 educator) noticed a gap in motor, social, and language skills in some of her students. After researching play-based education businesses, she had the idea to open one to help kids in her area.

She wanted to augment her own area of expertise with someone who had a mind for business. So, she reached out to her friend to complete the perfect recipe for success. As she explains, “We are co-owners; she is the business side and I’m the education side.”

This is exactly what our Franchise Development Director, Rachel Stender, loves to hear. She uses the analogy of filling up both your education and business “buckets” to succeed. If someone can only fill one of those buckets, they need a partner with the ability to fill the other.

A Marriage Made in Romp n’ Roll Heaven (Sometimes)

The perfect ying to your yang is often your better half. I should know!

Romp n’ Roll is a family business. Babz and I created it out of love for our own kids, and a desire to positively impact other families. We are proud to welcome each franchisee into our family of businesses.

Our unique structure, and the nurturing/social nature of our business can lend itself to being a great venture for certain married couples.

One spouse often fills more of the “education” bucket, while the other fills the “business” bucket. Also, the inherent loyalty within a marriage can make a solid foundation.

The Downsides of Having a Franchise Partner

While in some cases taking on a partner might help make a franchise successful, there is a real potential for complications:

Differences of Opinion

Owning a business together is akin to being married in many respects. Sole ownership allows the franchisee to handle things their own way. A partner can (and most likely will at some point) have a different opinion. This can add friction, and—in severe cases—splinter the working relationship unless a compromise can be met.

Added Pressure on Personal Relationships

Even the best friendships and marriages will be tested at times in a business relationship.

We’d like to think businesses can be run in a democracy and all responsibilities are divided evenly. In the day-to-day realities and pressures of business, however, this isn’t always the case.  

Navigating from personal relationships to professional ones can be tricky at times. A perceived (or real) shift of power can throw the balance of personal relationships out of whack. Oftentimes, pressures and professional dynamics can spill over and damage a personal relationship.

Changes of Heart

For one reason or another, one partner will dissolve the relationship—leaving the other in a dire position. Choosing a partner who reneges on an agreement, or is unwilling to weather storms, can be devastating.

This is true for the relationship, the business, and your personal/financial welfare.

Lack of Transparency

Financial partnerships require 100% transparency.

Partners can sometimes be uncomfortable sharing their financial information with their partner. Even worse, they may fail to disclose (or even lie about) credit issues, tax returns, etc.

This will negatively impact your ability to finance and/or operate your business long term.

It’s An Individual Decision

Choosing to bring in a partner sometimes pulls all the pieces of the puzzle together for certain franchisees.

However, each franchisee must be realistic and examine the potential relationship thoroughly.

Considering all possibilities, doing due diligence, and having hard conversations upfront helps avoid bad decisions.

Meet Romp’ n Roll franchisees Stacey Centurelli and Meredith Myers in this short video.

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Michael Barnett, Co-Founder and CEO of Romp n’ Roll

Michael Barnett

Michael Barnett is the Co-Founder and CEO of Romp n’ Roll.  In addition to leading the Romp n’ Roll management team, Michael is an active member of the International Franchise Association, the National Association for the Education of Young Children, and serves on the Board of Directors for Connor’s Heroes and Juniata College Center for Entrepreneurial Leadership. He and his wife, Babz, were featured on the first season of ABC-TV’s “Shark Tank“.

5 Steps in Preparing To Purchase a Franchise

You love children and are passionate about providing a valuable service to families in your community. You are a “people person,” and love going the extra mile to get things done. What’s more, you’ve always been confident that you have what it takes to make a business successful.

But, before making any purchasing decisions, you’ve done your homework.

For instance, you’ve learned that the under-age-five demographic is rapidly growing with no signs of slowing down.

Studies about parents introducing preschoolers to activities supports your own observations about the moms and dads in your own community.

Also, you’ve probably discovered there is little-to-no competition in the market for well-rounded enrichment programs that develop the whole child.

Probably, this passion and knowledge is what led you to Romp n’ Roll.

We’re glad you’re here, and we’re ready to help.

As Allison Giovenco, Director of Sales and Franchise Support—points out, with Romp n’ Roll, you get a lot of training and support. Our industry professionals “help you make the most out of your business.”

No matter what you ultimately decide, we want to help you be informed. Therefore, we have outlined the following steps so you know how to prepare for a Romp n’ Roll franchise.

#1: Finding That Perfect Fit

Success for both you and Romp n’ Roll is dependent upon finding and building a solid partnership.

We’ll reach out with a phone call after you fill out our simple request form. We’ll discuss your personal goals, what we look for in a franchisee, and answer your questions.

If everyone feels comfortable moving forward, we’ll ask you to fill out a confidential questionnaire.

Then, we’ll look at the answers in your questionnaire to make sure basic requirements are met.

If everything looks good, we’ll send you our Franchise Disclosure Document (FDD).

This is our version of a document the Federal Trade Commission (FTC) mandates every franchisor must provide for prospective franchisees.

This document, and the exchange of information associated with it, is designed to help us both make a sound business decision. Any investors or lenders may also ask to see our FDD.

Here are some of the things you’ll discover in our FDD:

  • Your responsibilities as a franchisee
  • Any fees you need to pay
  • Our processes, rules and regulations
  • Romp n’ Roll’s financial performance and business history

#2: Business Plan

Preparing a compelling business plan is a critical step in your process.

So, you’ll need to provide convincing data and details in order to persuade lenders and investors to finance your business.

To help you formulate your business plan, here is some of the information we’ll provide you with:

  • Details on support services we provide franchisees
  • Historical revenue and expense information (as provided in the FDD)
  • Initial demographic report for your market

These documents will help you prepare qualified forecasts on startup costs, expenses, and potential revenue.

#3: Discovery Day

This is a step many franchisors take with potential franchisees they are considering after reviewing their business plan.

Up to this point, you will have had a great deal of interaction with Romp n’ Roll via phone calls and emails. Discovery Day is a chance for everyone to meet face-to-face. If both parties want to move forward in the process, you’ll be invited to Romp n’ Roll’s Discovery Day in Richmond, Virginia.

You’ll get a personal feel for the business by speaking with current franchise owners, staff, and management.

After Discovery Day, we’ll speak again to arrive at a mutual decision regarding moving forward or not. If you will be joining our family of businesses, we will ask you sign our Franchise Agreement.

We aim to “make sure that there’s a good fit between the franchisee and the franchisor,” says Rachel Stender. As Romp n’ Roll’s Franchise Development Director, Rachel looks for great partnerships “that can be long-term.”

#4: Financing to Purchase a Franchise

Securing financing to pay for your franchise is a necessary step for most people. This is where your solid business plan from step #2 comes into play

Here are just some options to discuss with your financial advisor:

  • ROBS (Rollover or Business Startups)
  • SBA (Small Business Administration) Loan
  • Bank Loan
  • Partner Financing

#5: Site Selection

Picking a great location for your business is very important. That’s why we take such a supportive role during this critical phase of start-up.

There are location guidelines we have honed over the years that put our franchisees in the best position to succeed. We will act as advisors throughout this process to help find you the best possible location for your franchise.

We will work with our real estate partners to help you in site selection and lease negotiation.

We’ve Got it Down to a Science

While this all seems like it should take an eternity, it usually happens rather quickly.

The first four stages typically happen in just over three months, if all goes well.

We look forward to working with you to help make your dreams a reality.

Discover “5 Reasons to Invest in a Children’s Franchise.”


Michael Barnett, Co-Founder and CEO of Romp n’ Roll

Michael Barnett

Michael Barnett is the Co-Founder and CEO of Romp n’ Roll.  In addition to leading the Romp n’ Roll management team, Michael is an active member of the International Franchise Association, the National Association for the Education of Young Children, and serves on the Board of Directors for Connor’s Heroes and Juniata College Center for Entrepreneurial Leadership. He and his wife, Babz, were featured on the first season of ABC-TV’s “Shark Tank“.

 

Does Your Area Fit the Target Demographic?

The children’s fitness and activity industry is booming.

The demand for quality activities and developmental programs for kids under five has grown by leaps and bounds. It mirrors that age group’s escalating population numbers.

And there are no signs of this trend slowing down.

 Childhood enrichment and education for the five-and-under crowd has shown a steady 2% growth over the last six years. Additionally, it’s on target to increase another 2% over the next six years (U.S. Bureau of Labor Statistics).

This is great news for potential Romp n’ Roll franchisees, as children under five are our target market. What’s more, by 2040, studies predict there will be 25 million of them!

Romp n’ Roll has carved off a nice chunk of the $550 million children’s fitness/activity industry pie. Entrepreneurs eager to get their slice have brought this revolutionary program to children and families in their own towns.

As a potential franchisee, you are probably wondering if your own area has the target demographic to support a Romp n’ Roll franchise.

Let’s look at what demographic suits our business model and where we see the most potential to grow.

The Romp n’ Roll Demographic

With more than 200 franchises across the globe, Romp n’ Roll is experiencing rapid and steady growth.

We attribute this to our several factors:

  • our unique enrichment and educational curriculum
  • the aforementioned increase in preschool population
  • a demand for quality programs for this age group, and
  • our ability to successfully target parents who are at least middle income.

“We’re right on track to fulfill our vision for the future of adding 80 to 100 new franchises in the coming years,” explained Romp n’ Roll’s Franchise Development Director, Rachel Stender.

Rachel’s positive forecast is due in large part to Romp n’ Roll focusing on “being in middle income and up areas.” She adds, “That covers a lot of people.”

Parents within these income brackets have the desire and means for exceptional experiences for their children. As Rachel puts it, “No matter what, you’re always trying to find the best resources for your children.

Romp n’ Roll Country

Medium and large metro areas provide the best breeding ground for the Romp n’ Roll brand to thrive in.

Metro areas with 10,000 babies, toddlers, and preschoolers within a five-to-seven-mile radius are typically what we look for in a new location.

Many cities along the Eastern coastline have shown strong growth in families.  As such, they typically fit the demographic that has helped us rapidly expand our Romp n’ Roll family of businesses.

Some of these metro areas include:

  • Raleigh and Charlotte, North Carolina
  • Atlanta, Georgia
  • Tampa, Miami, Jacksonville, and Orlando, Florida
  • Boston
  • New York
  • Philadelphia
  • Northern Virginia/Maryland

While we have focused on these areas, we’re always interested in considering others that have demographics to support a Romp n’ Roll franchise.

We look to partner with passionate entrepreneurs in key demographic areas.  Together, we’ll be able to meet our goal of becoming the largest company in our industry by the year 2030.

Learn what qualities every great Romp n’ Roll franchisee possesses.


Michael Barnett is the Co-Founder and CEO of Romp n’ Roll.  In addition to leading the Romp n’ Roll management team, Michael is an active member of the International Franchise Association, the National Association for the Education of Young Children, and serves on the Board of Directors for Connor’s Heroes and Juniata College Center for Entrepreneurial Leadership. He and his wife, Babz, were featured on the first season of ABC-TV’s “Shark Tank“.

What To Expect From Your Romp n’ Roll Franchise In The First Year

Some compare opening a new business to having a baby, and we can relate.

We understand a business in its infancy needs a lot of TLC. We always feel like proud parents when someone joins our family of businesses.

And so, we look forward to congratulating you when you become the proud “parent” of a new franchise!

In the meantime, as you contemplate becoming a franchisee, take heart in a few facts.

First of all, opening a franchise is a sound business decision. Experts agree franchise-owned businesses are far more likely to succeed than small independent ventures (Entrepreneur).

Franchising is also outpacing the rest of the economic market with no signs of slowing down.

In fact, the franchise sector accounts for one out of every six American jobs. It has “outperformed the overall market” by 9.2% in 2017. This pattern has emerged since the RIFC 50 Index  began tracking the franchising industry’s financial performance in 2000.

Secondly, as a Romp n’ Roll franchisee, the rewards you will reap are far richer than merely financial.

As part of a 200-strong (and growing) enterprise, you will have the pride and satisfaction of operating a business that helps children thrive and develop. What’s more, you’ll be enriching the lives of many families within your own community.

As you consider embarking on this exciting new adventure, we wanted to highlight the importance of establishing and nurturing relationships. This is a critical area to focus on during your first year of operation.

Building Your Dream Team

You have big dreams and goals—that’s one of the reasons you are thinking of opening a Romp n’ Roll franchise.

Romp n’ Roll is essentially a “people” business. Successfully choosing and developing the right team members will directly affect your ability to achieve your personal and professional aspirations.

You’ll also be in a position to maintain the company’s core values. Our core values are Fun, Adaptability, Service, Motivation, Communication, and Positivity.

They will guide you in finding, assembling, and managing your team. Build one that is as committed to enhancing the lives of children and parents as you are.

You won’t be alone in this endeavor. Romp n’ Roll will guide you through hiring and training, and even mentor you to become the best manager you can be.

Parents Are Romp n’ Rollers Too

Nurturing parents is a key element in the culture of the business. This is an important distinction that sets Romp n’ Roll apart from other brands.

While Romp n’ Roll’s comprehensive curriculum is designed to develop and advance the whole child, we meet parents’ needs as well.

Many new parents (particularly mothers) can suffer from a loss of identify. Other brands typically ignore this. In response, Romp n’ Roll’s founders created a curriculum that is  “also committed to nurturing parents.”

As a new franchisee, a large part of your time will be spent developing great relationships with parents.  Unfortunately, parents’ needs are all too often forgotten or downplayed when a new baby arrives.

Time and effort you need to spend on this during the first year of building your business will reap multiple benefits.

Making connections with families and treating parents as individuals will increase their own personal enjoyment in your business. You’ll be increasing customer retention, filling a void in the market, and providing a worthwhile service to adults in your community.

If You Work It, They Will Come

As with most businesses, taking an active role in the community is an important ingredient in the recipe for success.

The communal nature of Romp n’ Roll’s business heightens the importance of community interaction.

As Rachel Stender (Romp n’ Roll’s Franchise Development Director) sees it, successful franchisees “have to have a passion for the business and share that, and be a networker, be out in the community.”

New franchisees need to spend a great deal of time in the first year spreading the word about their new business.

Promoting your new business that will enhance the lives of so many families is critical.

Get involved in community activities. Reach out to mom’s clubs. Participate in charitable events. Form alliances with other local businesses. This is important for long-term success, particularly in the beginning stages.

A Bundle of Joy

As any new parent will tell you, having support and expert guidance from someone who’s been in your shoes makes a big difference.

We here at Romp n’ Roll will be there every step of the way. We’ll help you care for your baby so it grows up healthy and strong.

We can’t wait to welcome you to our family!

Read why a new Romp n’ Roll franchisee is making headlines in Florida.


Michael Barnett is the Co-Founder and CEO of Romp n’ Roll.  In addition to leading the Romp n’ Roll management team, Michael is an active member of the International Franchise Association, the National Association for the Education of Young Children, and serves on the Board of Directors for Connor’s Heroes and Juniata College Center for Entrepreneurial Leadership. He and his wife, Babz, were featured on the first season of ABC-TV’s “Shark Tank“.

Business with Benefits – Why Romp n’ Roll’s Movement Activities are Good for Children

girl on sliding board at Romp n' RollYoung children are naturally active. They love to run, kick, throw, spin, jump and move in all kinds of ways. However, children today are often put in situations where their natural tendency toward movement is suppressed. At Romp n’ Roll, kids are encouraged to move and be creative, both of which have a very positive effect on their development and wellbeing.

Parents love Romp n’ Roll because our activities support and encourage the developmental benefits of movement, and kids love it because it’s fun! As a business aimed at meeting the needs of kids during their developmental years, a Romp n’ Roll franchise has a unique value. Parents will always be more willing to invest in activities that educate and nurture as well as entertain their kids.

Co-founder Babz Barnett says, “We have a great curriculum and we’re a lot of fun, but we are also committed to nurturing parents.” This balance between fun and nurturing is what keeps customers coming back, and why there is such a great demand in communities for a business like Romp n’ Roll.

How exactly does movement benefit young children?

Movement Spurs Emotional Development

As Vice President of Operations Jenneane Snyder explains “The most important things that will happen in a child’s life happen in those first five years…” Studies show that introducing movement activities at a young age can help children improve their strength, posture and sleep. But physical activity not only encourages physical development; it also helps children to grow emotionally and socially.

As an early form of self-expression, movement lets children build confidence. Interactive games encourage social skills and cooperation. And structured activities give them a sense of achievement.

Movement Helps Memory Development

Movement helps kids retain what they are being taught far more than the “sit still and listen” approach. It makes lessons more engaging and memorable. In fact, teachers say that after a few minutes of movement, their students have restored focus and productivity.

The area of the brain most associated with movement and motor control is the cerebellum.Amazingly, the cerebellum is the same part of the brain that processes memory, attention, and spatial perception.

Leads to Better Behavior

We all know kids who can’t sit still. When small children have too much energy to burn, it can lead to squirming, fidgeting, running in dangerous environments, whining or other behavioral issues. With Romp n’ Roll, kids get the opportunity to use their endless spring of energy in a positive way, which is great for both kids and parents.

Movement also helps children regulate their energy. The ability for children to adjust their energy has been shown to reduce behavioral problems such as fighting and bullying, and reduces anxiety.

Leads to a Lifelong Commitment to Activity

Physically active children are more likely to be physically active throughout their young life and into adulthood. Introducing movement activities to children early on plants a healthy seed that they will carry with them throughout the rest of their lives.

As kindergartens and preschools in the U.S. become more and more academic and regimented, kids need even more outlets for physical and creative activities.

That’s what makes Romp n’ Roll such a great children’s franchise opportunity.

As a Romp n’ Roll franchise owner, you can feel good about supporting positive development in children and helping parents raise healthy families.

Michael Barnett is the Co-Founder and CEO of Romp n’ Roll.  In addition to leading the Romp n’ Roll management team, Michael is an active member of the International Franchise Association, the National Association for the Education of Young Children, and serves on the Board of Directors for Connor’s Heroes and Juniata College Center for Entrepreneurial Leadership. He and his wife, Babz, were featured on the first season of ABC-TV’s “Shark Tank“.

How Becoming a Romp n’ Roll Franchisee Benefits Your Community’s Children

When you first become a parent or caregiver to an infant, you realize all of the accommodations that have to be made to your everyday life. Need to run to the store? Add 15 minutes to pack up your car seat and diaper bag before nestling your child in the car. Want to take your child outside for some fresh air? You need to make sure that all of the child’s needs are met while you’re on the go, which means planning ahead for clothing, food, toys and the safety of your destination.
New parents also quickly discover that there may be limitations in their community for educational activities that encourage learning through play. Many communities have town-wide recreation programs for older kids but lack the same variety and structure for infants and toddlers. This lack of focused programming can be frustrating for families who want to prepare their small children for school, develop motor and language skills and expose them to a wide variety of new experiences.

Enter You: Romp n’ Roll Franchisee

Romp n’ Roll fills this gap in communities where valuable activities for younger children are lacking. “We serve children three months through five years old and that age span is just vast when you’re talking about development,” Vice President of Operations Jenneane Snyder explains. “The most important things that will happen in a child’s life happen in those first five years. We have a big responsibility to make sure we are presenting our classes in ways that are appropriate for every age we serve so we put a lot of research into our curriculum development. This is where art meets science – the children are playing and having fun but they are also learning. Our job is to make sure the fun and the learning – the art and the science – work hand in hand.”
Becoming a Romp n’ Roll franchisee serves the children of your community with quality, research-based kinesthetic learning activities that little ones will love to experience. The primary focus of Romp n’ Roll’s philosophy is that children learn through play. Research shows that the act of playing allows the brain to develop problem-solving skills, fine and gross motor skills, and empathy. Owning a children’s franchise allows you to offer a fun, safe, and potentially lucrative place for your community’s little ones to gather and experience high-quality activities.

Romp n’ Roll Also Benefits Parents

Mom and toddler at Romp n' RollMany new parents begin to feel isolated with the newest addition to their family, and may not feel that they have a place to take their child with no judgment. “Our customer service really sets us apart,” co-founder Babz Barnett says. “We are committed to nurturing parents. Often, they lose their identity — especially Mom — when that baby comes and they can feel lost. So parents have a place to go that is not only great for the child but is also great for the grown-ups and nurturing for the grown-ups.” Not only will kids want to attend Romp n’ Roll because of the diverse offerings of art, music, cooking, science, sports and dance classes, but parents will also feel supported throughout the process. Parents will tell other parents about their great experiences at your Romp n’ Roll franchise, which will spread quickly in your community. When both kids and their parents are happy with their experiences, you have a winning children’s franchise opportunity on your hands.
As a Romp n’ Roll franchisee, your entrepreneurial spirit will combine with your love of children to make a real impact on your community.
Michael Barnett is the Co-Founder and CEO of Romp n’ Roll.  In addition to leading the Romp n’ Roll management team, Michael is an active member of the International Franchise Association, the National Association for the Education of Young Children, and serves on the Board of Directors for Connor’s Heroes and Juniata College Center for Entrepreneurial Leadership. He and his wife, Babz, were featured on the first season of ABC-TV’s “Shark Tank“.